Ms Fui K. Soong

fuimainMs Fui K. Soong (CEO/Director) graduated from the University of Western Australia (Bachelor of Economics) and holds a Master of Economics in Applied Econometrics from the University of Malaya. She headed the Institute of Strategic Analysis and Policy Research (INSAP) in 2005 where she oversaw the organisation’s research in political and economic affairs, Chinese studies, constitutional laws and legislative processes. During this time she also served as special officer on economic affairs to Dato’ Seri Ong Ka Ting, then President of the Malaysian Chinese Association (MCA) and Minister of Housing and Local Government.

In both these roles, she worked closely with members of the media to publicise research and policy, disseminating information that was crucial to public discourse. She was then promoted to Chief Executive Officer of INSAP, a position she held from 2007 to 2009, and continued an active relationship with key media members.

From 2009 to 2010, Ms Soong became the Executive Director of the American Malaysian Chamber of Commerce (AMCHAM) promoting trade relations between Malaysia and the United States of America. Her main responsibility was to provide public policy research and advocacy materials such as position papers for multinationals operating in Malaysia in order to help them build bridges and network with the inner workings of the Malaysian government. The job also involved carefully navigating the sensibilities of both nations and several representative organisations.

In 2010, she became both the CEO and a director of CENSE, providing bespoke policy research and public policy communications to MNCs, political organisations, Members of Parliament as well as government agencies on issues affecting both legislation and the political-socio-economic front. A crucial component of this work has been reaching out to the media to profile important nonpartisan research.

In September 2014, Ms Soong designed and led a strategic communications initiative for the highly-charged electricity tariff increase. The work involved polling for public sentiment, intense internal and external stakeholder engagement and providing crucial feedback to guide and assist key stakeholders. Ms Soong has also contributed numerous newspaper articles on the sociopolitical landscape in Malaysia. She is regularly invited on air to provide commentary on topics like the Malaysian budget, the GST, energy policies, tariff adjustments and education policies.

Area of expertise: Socio-economic research, statistical modelling, public policy gap analysis, constituency studies, political advisory and crisis management.